The Sunny Studio

New England Loom

New England Loom is a vintage rug boutique run by Lindsey & Josh, who are passionate about finding one-of-a-kind pieces that will make a room unique and full of history. 

With their business growing and the busy season approaching, they felt like it was time to redesign their logo and site. Lindsey and I had previously worked together at Wayfair and it was a pleasure to work with her again on New England Loom.

You’ll find the primary and secondary logos, typography suite, and color palette, their new homepage and product page, as well as a few logo concepts we passed on, but both loved.